Indeed.
It was a political announcement. it’s a political decision.
The FixHepC model, incorporating as it does the testing regime, is potentially devastating to Big Pharma. It’s Napster to the music industry (I’m not convinced by the Uber analogy). The Big Pharma strategists may be thinking that their business model may not be able to change itself to adapt any more than the music industry has.
Smart move for Gilead to take the high moral ground by going for universal elimination, slash the cost to enable that to be done – flood the market to retain market share.
But also lobby to make it as hard as possible for buyers’ clubs like FixHepC to function.
