Break free from HCV

Generic medication can break you free from HCV

Patient rights, not patent rights

Greed is good, unless you’re a patient

But it’s hard to top Jonas Salk and “You can’t patent the sun” although you have to know what he’s talking about.

[video]https://www.youtube.com/watch?v=ie4Mtwc4-IQ[/video]

My two faves so far:

“Patient rights, not patent rights”

and

“Generics and Hep C. A $1,500 answer to the $94,000 question”

FixHepC

“Welcome to the Affordable Cure”

Basically you are now talking pitch, not slogan.

Don’t become a Hepatitis C statistic. Get treated with affordable generic medication and rediscover what it feels like to be well again.

This is phrased in the classic “Problem statement, followed by solution statement”

What is missing is the call to action (CTA). Now you have the readers attention what do you want to do with it? This should be the last part – in essence a request to do something.

The CTA could be

Google for “generic hep c medication” to find the facts.

In some ways this is better than say “Visit http://fixhepc.com to find out more” because it draws the person in and presents them with a good range of options.

Don’t become a Hepatitis C statistic. Get treated with affordable generic medication and rediscover what it feels like to be well again. Google for “generic hep c medication” to find the facts.

3 sentences, each with a specific purpose. Short and to the point.

This basic formula

PROBLEM STATEMENT
SOLUTION STATEMENT (with benefits)
CALL TO ACTION

Is the standard recipe for a pitch. On the (with benefits) people want benefits, companies produce products with features. You sell benefits, not features.

To pad it out you could use power words like “Imagine” working it into a benefit statement

Imagine how good you will feel to be free of Hep C.

And you could add informational bits and raise questions such as:

Generic medications are identical copies of effective medicines, but carry a far lower price tag. In a world where half of all HIV patients take generics, why is it that not even 1% of the 180 million HCV patients worldwide been able to access the new miracle cures?

And nothing says you can’t have 2 calls to action. Shares on social media more or less double if you just flat out ask people to do it.

Sharing this post could save someone’s life so please help us spread the word and share this with your friends.

So the longer version might read:

Don’t become a Hepatitis C statistic. Get treated with affordable generic medication and rediscover what it feels like to be well again. Generic medications are identical copies of effective medicines, but carry a far lower price tag. In a world where half of all HIV patients take generics, why is it that less than 1% of the 180 million HCV patients worldwide been able to access the new miracle cures? Imagine how good you will feel to be free of Hep C. Google for “generic hep c medication” to find the facts. Sharing this post could save someone’s life, so please help spread the word and share this with your friends

I like fitz’s

Generics and Hep C. A $1,500 answer to the $94,000 question.

What’s the $1500 answer to Gilead’s $94,000 question?

The $1500 answer to Gilead’s $94,000 question is…. (email title)

The $1500 answer to Gilead’s $94,000 also begins with G